Three functions saw the same stakeholders through separate records.
The South American Institutional Relations function of a global chemical group brought together Government Affairs, Sustainability and Communications. The teams often worked with the same institutions and issues, but their engagement histories sat in inboxes, spreadsheets and personal notes.
The work also crossed Portuguese and Spanish sources and several national policy environments. A development in one market could affect a neighbouring market before the regional team had a shared view of it.
Country workspaces connected local and regional context.
TSC configured Genie with workspaces for each country's priorities while keeping relevant stakeholder and issue context visible across the region. Government officials, regulators, NGOs, industry associations, research bodies and partners were maintained in one connected environment.
Teams logged an average of more than 180 engagements a month. Each record added meeting history, issue context and follow-up to the stakeholder profile.
Monitoring and mapping extended the shared record.
Portuguese and Spanish monitoring followed priorities such as PFAS regulation, the EU-Mercosur agreement, the Global Plastics Treaty and carbon-market development. New signals were linked to the stakeholders behind them.
TSC's professional-services team also built network maps for sustainability projects. The maps showed the organisations around each ecosystem and supported partner assessment, meeting preparation and engagement planning.
Local teams retained their country-specific view. Regional leadership could see activity and emerging issues across functions. Meeting preparation could start with documented history rather than individual recall.
The regional record kept stakeholders, interactions, issues and external signals connected as roles and priorities changed. Local teams retained their country context while regional leadership gained a view across functions.
