Turn your relationships into institutional memory. Give every team one current account of who matters, your history with them and what is changing around them.
Need
An important meeting can draw on years of contact across several teams. Institutional relations needs that history in one place, alongside the networks around each stakeholder and what is moving them now.
Before every engagement, the team needs to answer three questions:
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Problem
Stakeholder history sits in spreadsheets, inboxes, calendars and, where there is one, a CRM. The deepest knowledge sits in your team's own networks. Little of it is tracked systematically. Generic media monitoring follows topics rather than your stakeholders, because it does not know who they are. So the team rebuilds the picture by hand before every meeting.
Contact admin is taking your team away from the work it does best. See how we compare
Solution
Your teams' records, inboxes and contact books already hold years of relationship history. Genie resolves it into one structured layer and connects it to what is happening around each stakeholder. We build it with you and put it to work.
Connect Outlook and drop in the spreadsheets your teams already keep. Genie resolves each person and organisation once, and holds every touchpoint and commitment against them, inside the access boundaries you set.
Genie maps the circles each stakeholder moves in, across government, business, civil society and academia. It links their public activity to the record as it happens, so every meeting starts from what has changed since the last one.
We design the reporting, meeting preparation and leadership views with each team. The same record becomes the governed relationship layer your copilot queries, so every colleague and every AI tool works from one account.
Proof
We work with institutional relations teams whose relationships run across business units, countries and languages. The history is too large for one person to hold, and too valuable to lose when people move on.
Featured case study
Institutional relations across South America sat in separate inboxes and spreadsheets, in two languages. When people changed roles, their relationships left with them.
Government affairs, sustainability and communications now log every interaction into one shared record. Meeting preparation draws on documented history rather than recall. Read more
Getting started
The first scope can centre on a priority stakeholder group, one market, a live issue or a recurring reporting process. It should solve a current operating problem while establishing the relationship record and working routines that can extend later.
Start with the requirements that are already clear. The scoping tool opens on this mission and connects the data, the stakeholders and the outputs into a working brief.
Thirty minutes with our team. Tell us what you are trying to solve in your external environment, and we will work through the challenge together. No seat-count qualification. No generic demo.
Drop us a note describing your challenge, or make a general enquiry. We will get back to you as soon as we can.
