Advice has always needed better data. Now it has it.
TSC works alongside advisory firms and sector networks. They bring the relationships, the judgement and the room. We bring the data platform and the people who run it. The client gets both, on one asset they keep.
Why now
Advisory work is splitting in two.
Clients expect more from their advisers and are more exacting about where they find value. The advice that holds its price is the advice a generic model or a competitor cannot reproduce.
The advantage now sits in the combination. The insight and context an adviser holds, put together with the right stakeholder data and the analytical capability to use it.
Delivery is dividing
One half of the work is advice: the judgement and the room. The other half is output, delivered continuously and expected to be software-enabled.
Monitoring is a commodity
Incumbents from media monitoring to RegTech are wrapping language models around legacy systems. The products get cheaper. The problem stays unsolved.
Hard problems now scale
High-grade signal analysis is possible at scale. Tailored insight is as much about agentic workflows as analyst hours.
Ways to work together
Two ways to start.
Both keep your name on the client and the advice. They differ in where the intelligence sits.
01
Prove it on a live mandate
We run the intelligence behind one of your client mandates. You lead the client and the advice. The work is scoped to the problem and priced per mandate.
In practice. A good first mandate is any mapping problem your team solves by hand today.
02
Embed a recurring capability
We power an offer you already take to market and add a continuous, attributable layer beneath it. One engine runs every mandate, at the intensity each one needs.
In practice. A good fit is a framework you run in fieldwork waves. Genie holds the read between them.
What it gives your firm
Your advice, on a better foundation.
Advisory firms know what their clients should do. What they have lacked is the data to see the field continuously, the tempo to act on it, and a way to leave the client with something that lasts.
We fill that gap and nothing else. We do not advise. We do not compete for the room. Where a framework already exists, we build to it.
01
Recurring revenue on your mandates
Each advisory mandate carries a continuous intelligence line beside the fee for the advice.
02
Network depth tools cannot match
Who shapes the issue, who they listen to and how positions are moving, mapped and kept current.
03
Software economics, advisory margin
The outputs run at software cost. Your margin stays on the judgement.
04
Every mandate starts ahead
Each engagement starts from what the last one learned. The client keeps the asset when the work ends.
In the field
What the work looks like
Three engagements of the kind an alliance is built on. Every story is de-identified.

Reputation & narrative intelligence
An energy major built a live view of peer positioning through a regional crisis.
A fast-moving regional conflict left Strategic Communications needing to understand how organisations and senior leaders were positioning. TSC built a maintained intelligence base connecting those actors to the narratives they were shaping.
- ~100Organisations in the panel
- ~600Board and executive figures tracked
- 2Briefs, weekly to teams and monthly to leadership

Reputation & narrative intelligence
A global energy company built live reputation intelligence from large-scale social data.
A global energy company had a mature fieldwork programme and an established reputation framework. Its live media measure could not reliably distinguish nearby sentiment from stakeholder opinion about the company. TSC built a high-volume system to do that.
- ~250KMonthly mentions
- 6Covered platforms
- 8+Teams onboarded

Policy & advocacy
A fertiliser group mapped the US policy networks shaping market access.
A fertiliser group needed to understand the network shaping a critical US market-access issue. TSC connected historic positions, institutional influence and commercial relationships in a maintained intelligence base for Global Affairs.
Partner with us
If your clients need to see the field, talk to us
Tell us about the clients you serve and where the data would make the difference. We will work through what an alliance could look like.
- Start a conversation
Thirty minutes with our team. Bring the clients, the mandates and the frameworks you already run.
- Explore missions
The six jobs Genie is built around, from reputation to asset monitoring, and the outputs each delivers.
- See what Genie does
The platform, the engine and the outputs an alliance is built on.
