Sixty percent of CEOs rank stakeholder engagement among their top three priorities. Only seven percent say their organisation and its stakeholders are frequently aligned. That gap, from McKinsey in 2020, is the problem this playbook addresses.
The threat radar is widening. Leadership expects results it can see in the data. Budgets are tighter and teams are more distributed. Business as usual no longer clears the bar. High-performing organisations are five times more likely to use technology and metrics to close the gap.
Each section gives you the key take-aways, the challenges, the operating models, the best-practice tips and the expert documents behind them. It was built with senior external-affairs and sustainability practitioners from Ajinomoto, McKinsey, Pearson, Corteva and others.