Regional teams could not see the same prospect.
A new-energy business-development team inside an oil and gas company pursued hydrogen, ammonia, carbon capture and renewable-energy opportunities across Asia, Africa and Australia. Regional teams tracked meetings and prospects in separate spreadsheets.
A colleague could not reliably see whether another team had already engaged a prospect or what had been discussed. Conferences created more contacts, but little shared context. Senior leaders also lacked a consistent view of engagement and market momentum across regions.
Meetings became a shared business-development record.
TSC configured Genie as the secure record for strategic interactions. Each meeting could capture participants, objectives, location, follow-up, stakeholder relationships and relevant external signals.
Notifications made new activity visible to the right colleagues. Dashboards showed engagement velocity and thematic activity across teams without requiring another round of spreadsheet consolidation.
For priority industry events, stakeholder network maps showed relevant attendees and the relationships around them. The business-development team could prepare from existing engagement history and issue context rather than a list of names alone.
Market intelligence sat beside relationship history.
TSC produced regional briefs on policy, investment and market developments around carbon capture, green hydrogen and other new-energy themes. The work included signals such as green-iron investment activity and changes in hydrogen-export policy. These were organised alongside prospects and meetings so the team could compare commercial interest across markets.
The prospect graph connected meetings, topics, events and regional intelligence. It gave teams a shared basis for coordination, meeting preparation and leadership review.
