Genie for Reputation & Communication

Shape narrative. Protect reputation. Move from reaction to strategic positioning.

Genie helps Communications teams understand how narratives form, who shapes them, and how perception shifts, so they can intervene early, align messaging, and protect institutional reputation.
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Detect narrative shifts before they escalate into reputational risk
Discover and identify influencers and actors behind the shifts
Provide leadership with defensible, real-time narrative intelligence
Why Communications operating models are under pressure
Reputation no longer evolves through predictable media cycles.
Narratives now form through complex influence ecosystems where policymakers, advocacy groups, investors, experts, and digital communities interact with traditional media in real time.
Signals often appear first as subtle framing shifts, stakeholder positioning, or coordinated amplification, long before they become visible in mainstream coverage.
As these signals accumulate, narratives can consolidate quickly, shaping stakeholder perception, regulatory scrutiny, and investor sentiment.
By the time media volume spikes or public attention peaks, the direction of the narrative may already be set.
Most Communications teams are now expected to operate in this environment while still relying on operating models designed for slower information cycles.
This often results in:
  • Monitoring of signals based on keywords
  • Fragmented views of narrative signals and influencers behind them
  • Heavy reliance on manual interpretation and analyst synthesis
  • Leadership briefings that explain what happened rather than what is emerging
The result is a structural tension:
Communications teams are increasingly expected to anticipate reputational risk and guide executive positioning, yet many still lack the connected intelligence needed to detect narrative shifts early.
This is where narrative intelligence becomes critical.

Core Capabilities for Communication Teams

1. Narrative intelligence

Understand how your organisation and issues are being framed.

Communication teams need to be able to monitor narrative development across regions and languages.

Genie distils thousands of sources into a clear storyline.

With Genie, you can:

  • Monitor narratives that are most relevant to your business objective, as Genie monitors signals based on the business context - beyond keywords
  • Access insights and summaries of the narrative development across the regions
  • Spot and compare the regions and issues that are gaining traction

Explore Trends & Insights here.

2. Stakeholder & influence mapping

Know who's shaping the perception - from journalists, to activists, to NGOs, to Regulators. Connect the stakeholders to issues and topics you care about.

With Genie, you can:

  • Identify policymakers, NGOs, analysts, and experts influencing narratives
  • Monitor stakeholders' activities related to the issues of your concern
  • Map relationships between stakeholders to understand influence pathways

Explore Stakeholder Intelligence here.

3. Stakeholder Relationship Management

Manage relationships with the actors shaping narrative momentum and issue development.

Genie connects engagement data with stakeholder data and external signals to provide a single source of truth.

With Genie, you can:

  • Plan, log and track engagements all in one place across regions and teams
  • Discover engagement pathways and similar stakeholders to engage with
  • Generate talking points using Ask Genie for engagement planning

Explore Stakeholder Relationship Management here.

Use Cases

Using Genie in different scenarios

Respond to Narrative
Build Relationships
Manage Reputation

Scenario 1 - Responding to a fast-forming public narrative

Context: An emerging issue is beginning to gain traction across niche media, advocacy groups, and expert commentary.

What Risk Teams do:

  • Assess whether narrative framing is shifting and gaining momentum
  • Evaluate potential reputational exposure to leadership
  • Decide whether early engagement, positioning, or monitoring is appropriate

How Genie supports this:

  • Detects narrative signals before they reach mainstream coverage
  • Identifies which stakeholders are amplifying the issue
  • Shows engagement history to understand if prior conversations exist

Output: Communications teams intervene early when narrative is still forming, not after it hardens.

Scenario 2 - Building strategic influence through analyst and thought leader relationships

Context: Your organisation has key issues you want to shape perception around (industry transformation, competitive positioning, policy direction, leadership credibility). You need to identify which external voices, i.e. analysts, journalists, academics, industry experts, advocates, have credibility on these topics, and prioritize relationship-building efforts.

What Communications teams do:

  • Identify which analysts, journalists, and thought leaders are most credible and influential on your key issues
  • Understand their networks and who they influence (other analysts, media, policymakers, investors)
  • Assess their current positioning and sentiment toward your organisation
  • Prioritise which relationships to invest in based on reach and influence
  • Plan targeted engagement to build relationships and shape their coverage/commentary

How Genie supports this:

  • Maps analysts, journalists, and experts discussing your key issues
  • Shows their network connections and influence pathways
  • Provides engagement history to identify existing touchpoints or gaps
  • Generate engagement strategies based on the connected data across issues, stakeholders and engagement histories

Outcome: Communications teams move from generic media outreach to strategic relationship investment, knowing exactly which voices matter most and where to focus resources for maximum narrative influence.

Scenario 3 - Managing reputation during stakeholder mobilization

Context: Activist groups, NGOs, competitors, or regulatory bodies are beginning to mobilise around an issue that affects your organisation's reputation - whether environmental, labor, product safety, or competitive positioning.

What Commercial teams do:

  • Understand the coalition forming against you (who's organising, who's joining, how are they connected)
  • Identify the narrative they're building and key messaging themes
  • Determine which influencers or intermediaries could shift the conversation
  • Decide whether to engage directly, amplify counter-narratives, or demonstrate action

How Genie supports this:

  • Maps the stakeholder network mobilising around the issue
  • Shows relationships and engagement pathways between coalition members and key influencers
  • Track these stakeholders to understand how they are mentioned in the media
  • Identifies stakeholders who are neutral or persuadable, vs. core opposition
  • Recommends an engagement strategy based on stakeholder influence and sentiment

Outcome: Communications teams understand the full reputation threat - not just the loudest voices - and can prioritize relationship management strategically.

Shape and intervene the narratives early with real-time insight.

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