Narrative Tracker

Spot narrative shifts before they turn into reputation risks.

Genie helps you detect and understand the progression of narratives tied to your organisation, sector, or critical issues across media, regions, and time. Whether it’s a regulation picking up political momentum, a reputational storyline being shaped by key voices, or a small chatter entering mainstream debate; you’ll be the first to know.

Spike detection

The system can detect a spike in negative sentiment towards a stakeholder of interest, helping to detect crisises early.

Detect spikes in negative sentiment not just globally but also locally.

Understand the context behind them with auto-generated summaries.

This way, you can be informed of the narrative development of an issue.

Narrative summary

Our Narrative Tracker distils thousands of sources into a clear storyline.

Understand summary of narrative development

Identify publishers driving the negative narrative

Quantify influence with Net Sentiment Scores (NSS)

Competitors & peer tracking

Beyond tracking your own narrative, you can also monitor how your peers, competitors, and partners are perceived globally.

With our interactive Geo Map and sentiment analytics, you can:

Track narratives across multiple organisations or stakeholders

Create custom profiles for competitors, regulators, partners, or industry leaders.

Compare sentiment trends, total media mentions, and evolving narratives across different entities on a single map.

Don’t just react—anticipate. Start tracking the narratives that shape your market, reputation, and stakeholder decisions.