Trends & Insights

From reputation risks to policy shifts, Genie helps you stay on top of what’s emerging, escalating, or fading across regions, issues, and stakeholders.

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Why TSC?

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Cut Through the Noise

In a world overwhelmed by information, Genie distils millions of data points into clear insight. Whether it’s tracking a competitor’s rising influence in Latin America or spotting a narrative gaining steam in Brussels, you’ll know what matters and why.

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See the Global Picture and the Local Pulse

From big-picture narrative trajectories to country-level sentiment swings, our tools give you visibility at every level. Compare how key players are talked about across regions. Zoom into where reputational risk is brewing or stakeholder sentiment is shifting.

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Prioritise What Moves the Needle

Not all trends are equal. Genie’s Issues Radar and daily curated insights spotlight what’s picking up traction in your industry before it becomes boardroom or front-page material. Focus your time, resources, and attention where it counts.

Global-to-local coverage

Visualise geographic trends across topics and stakeholders.

Instantly spot where a narrative shift, ripple or negative reputation surge is happening - in a region, country or specific state, province or county.

Frequently asked questions

What is trends and insights analysis in public affairs and strategy?

Trends and insights analysis refers to the process of identifying early signals, emerging developments, and recurring patterns that could impact an organisation’s operating environment. For public affairs, strategy, and sustainability teams, it means staying ahead of regulatory shifts, stakeholder sentiment changes, and global narratives.

How does TSC identify weak signals and early warnings?

We analyse signals across news, policy, stakeholders, and global events using a blend of proprietary AI models and expert logic. The system links signals across geographies and topics to flag emerging risks or opportunities - long before they become mainstream.

Why is trend insight critical for government affairs teams?

Because regulatory shocks, geopolitical shifts, and stakeholder pressure don’t happen overnight. Trend insights help GA teams anticipate change, align messaging, and prepare responses before issues escalate.