Trends & Insights

From reputation risks to policy shifts, Genie helps you stay on top of what’s emerging, escalating, or fading across regions, issues, and stakeholders.

Why TSC?

Cut Through the Noise

In a world overwhelmed by information, Genie distils millions of data points into clear signals. Whether it’s tracking a competitor’s rising influence in Latin America or spotting a narrative gaining steam in Brussels, you’ll know what matters and why.

See the Global Picture and the Local Pulse

From big-picture narrative trajectories to country-level sentiment swings, our tools give you visibility at every level.  Compare how key players are talked about across regions. Zoom into where reputational risk is brewing or stakeholder sentiment is shifting.

Prioritise What Moves the Needle

Not all trends are equal. Genie’s Issues Radar and daily curated insights spotlight what’s picking up traction in your industry before it becomes boardroom or front-page material. Focus your time, resources, and attention where it counts.

Global coverage

Visualise geographic sentiment distribution for stakeholders (individuals, brands, organisations).

Instantly spot where positive or negative narratives are emerging, down to the country or state level.

You can also deep dive into a specific region for further analysis.

Read more about heat map here.

Narative tracker

Genie’s Narrative Tracker distils thousands of sources into a clear storyline, enabling you to understand your brand's reputation and the narrative developments surrounding it.

Beyond tracking your own narrative, you can also monitor how your peers, competitors, and partners are perceived globally.

Read more about narrative tracker here.

Issue radar

Genie’s Issue Radar helps to organise, contextualise and tailor issues to your organisational strategy and operational needs.

This goes beyond keyword monitoring and ensures contextual understanding of the business. It helps you spot relevant emerging risks early so that you can prioritise important issues with confidence.

Read more about issue radar here.

Navigate your external world with real-time intelligence and trends