Advanced Media Monitoring
TSC’s media monitoring solution empowers users with curated, real-time updates focused on the issues and stakeholders that matter most to the organisation.
Leveraging advanced Natural Language Processing (NLP) and AI capabilities, Genie keeps users informed, organised, and proactive through tailored media summaries, sentiment analysis, and stakeholder insights - all in one streamlined feed.
Beyond keywords
Traditional media monitoring solutions rely on keyword-based searches, which are limited by ambiguity and context insensitivity. Keyword searches may miss pertinent information expressed differently, as they depend on exact matches and may not capture nuanced language or emerging topics.
Our proprietary AI technology transcends these limitations by comprehending the context and intent behind your specific business needs. This not only enhances the relevance of the information captured but also adapts to the evolving language and trends within your industry, providing a more comprehensive and precise media monitoring experience.
Start with a stakeholder and automatically populate related stakeholders, showing relationships, relevant articles, and other engagement artefacts. You don’t need to bring your own data.
Node Insight
Node insights provide enhanced contextual understanding.
You gain immediate context about the stakeholder or article, including connections, trends, and relevant mentions.
This eliminates the need to sift through large volumes of data and provides an at-a-glance overview.
Interact with the map directly
Extract insights from the map with AskGenie.
The system understands the full context of the stakeholder database, and is able to link it with media intelligence.
Get insights directly on questions like:
“Who are the most influential stakeholders in this issue?”
“Which organizations are closely aligned with [Stakeholder X]?”
“Who else should I add to this network map?”
Ask, Don’t Analyze.
Finding engagements pathways
Reaching the right stakeholder often means going through the right people. Our Engagement Pathways feature helps you identify strategic intermediaries—individuals or organizations connected to both your starting point and your target stakeholder.
Whether you're navigating a policy landscape, building coalitions, or trying to engage a hard-to-reach influencer, this tool reveals who can help you get there - and how.
Apart from the most optimal route, the system reveals multiple pathways you can activate, giving you flexibility.