Food & Agriculture

From
field to
shelf to
boardroom

External affairs teams navigate fragmented stakeholder ecosystems across sourcing regions, regulatory environments, and advocacy networks. Sustainability and ESG leads struggle to track fast-moving narratives tied to land use, labour, and climate exposure. Strategy and commercial teams face mounting pressure to act in contested markets - often with limited visibility and high reputational stakes. The common failure point: lack of structured visibility and management of the stakeholders and signals shaping business outcomes.

What's at stake

87% of shareholder resolutions filed at agri-food companies in 2024 focused on environmental and social issues

Source

In Asia-Pacific nearly 90% of land conflicts involve agriculture or forestry, and projects facing these conflicts are twice as likely to fail

Source

Lack of structured stakeholder and supply chain governance results in $30B in food fraud losses annually

Source

OECD-FAO guidance identifies 7 stakeholder groups per jurisdiction, making structured engagement essential

Source

Track stakeholder and campaign pressure across value chains

Monitor NGO, media and political scrutiny across commodities, product claims and sourcing regions.
Surface escalating narratives - from palm oil and packaging to synthetic inputs and ultra-processed foods.
Identify key opinion leaders driving public pressure and track how it spreads across markets and regions.

Map and manage your political and regulatory exposure

Track emerging regulatory risks in agricultural inputs, trade barriers, sustainability mandates, and land rights disputes.
Identify hotspots where pressure is mounting, such as stricter packaging and labelling regulations, deforestation scrutiny, or water usage limits, and the influencers driving these changes.
Detect early momentum on bans or restrictions for specific ingredients, new supply chain due diligence laws, or shifts in government subsidies affecting crop production.

Detect friction in your sourcing and supplier footprint

Surface early signals of community conflict, local resistance or supplier exposure.
Monitor stakeholder activity around key sourcing hubs - from mills to logistics corridors.
Stay ahead of social and environmental risks that jeopardise supply continuity or reputation.

Support confident strategy and expansion planning

Map stakeholder dynamics ahead of market entry, joint ventures, or investment decisions.
Monitor sentiment, regulatory permits, and political players in complex or opaque regions.
Mitigate risks in commercial and sustainability expansions through clear, organised insights.
Maintain situational awareness of developments and opportunities across regions and topics, even those outside current research or business priorities.

Client Success Stories

Powering institutional relations for a major agri inputs group

20%

Increase in effective stakeholder engagement

The customer was an agri inputs major looking to enable its LATAM-based institutional relations team to systematise stakeholder management across its operating markets.

TSC rolled out an engagement logging system that allowed the team to track engagements globally, assign ownership, and report internally. Contextual information and media on those stakeholders was also made available.

The engagement was a success and has since been rolled out globally. In addition to stakeholder management, pre-meeting briefing and reporting, the system now powers situational awareness across key jurisdictions. The team is more aware of risks and able to supplement other functions’ efforts. XX value has been driven.

Augmenting sugar tax response for a global CPG

60%

Faster stakeholder escalation

The customer was a major CPG business that found itself constantly on the back foot due to outdated tools, processes and strategy. Emerging issues were driving substantial reputational and stakeholder management problems across markets and functions.

TSC piloted a system in test markets to allow corporate affairs to own and share a pulse of the stakeholder and policy landscape through news monitoring and a raft of segmented newsletters, stakeholder profiles, and relationship mapping.

The platform drove substantial value by enabling smarter, data-driven issue response, reducing executive time lost to crises, and reducing large in-market consulting costs. The system was ultimately rolled out to 94 markets to drive sensing and decision-making.

Creating a dynamic knowledge hub on agricultural topics

100+

Internal alert and reporting subscribers, and counting

The customer was an integrated agribusiness whose strategic engagement team served a range of end markets and attended global events. They felt their ad hoc set of trackers and news feeds were not providing effective intelligence.

From a pilot focused on mapping stakeholders in a key issue area, the system has grown into a global project that acts as a knowledge hub gathering stakeholders and media on critical agricultural topics. Teams can also share stakeholder profiles, signals and network analysis.

The system has enabled the team to rapidly prepare for events and key topics faster and in a more contextually-aware way than before. It also powers wider awareness by allowing platform and alert recipients to stay informed about key initiatives and leverage insights in-market.

Frequently asked questions

Can we customise the issues or stakeholder sets we want to track?

Each workspace is unique. It is configured with company context around the issues, actors, and geographies that matter to your team, and the problem you are trying to solve. From permitting regimes to labour risk, the system reflects your actual operating environment.

Is this built for our sector?

TSC maintains a tight sector focus. We know that the asset-intensive, global industries we support require expertise and cohesive focus. Our team is drawn from the industries that we serve. Our AI tools are set up to leverage domain focus and learn as your use case evolves.

Who uses this day-to-day?

Business unit leads use Genie to monitor stakeholder-driven operational risks and track engagement. External, institutional and corporate affairs teams use it to track engagement and monitor stakeholder ecosystems. Strategy leads use it to rapidly build market context and drive always-on situational awareness. Sustainability teams use it to monitor risk themes and ESG exposure. Most customers start with one functional / geographical use case and expand.

How does this scale across our regions or assets?

Each workspace within your ‘organisation’ in Genie is set up to support a mission. We have years of experience helping distributed teams manage complex portfolios, share intelligence and retain context. That’s why we don’t charge by seat - these problems require collaboration.

How do you source your data?

TSC draws from structured public data, open-source media, NGO and regulatory feeds, and issue-specific sources - all filtered through custom models to surface the news most relevant to your problem. We also support custom APIs.

Can this integrate with our internal systems or workflows?

Yes - from email alerting to export formats to structured integrations (e.g. BI), we support practical integration without bloat. We are constantly developing

We have used media monitoring and reputation tools before. What does Genie do differently?

TSC’s media monitoring stack is focused on issues and stakeholders: piercing through the noise to identify them, and link them to one another. We are the gold standard in this space - solving problems for external affairs, sustainability and commercial teams that brand or reputation watch tools just don’t.

How does this compare to the services our consultants and lobbyists provide?

Managing external relations requires a combined-arms approach. Consultants and lobbyists are valuable - but often tactical, episodic, or resource-heavy. Genie provides persistent, issue-aligned visibility across jurisdictions and stakeholders. Many clients reduce spend on low-value advisory work, and are empowered to leverage advisory partners for what they’re really paying them for - strategy, engagements, lobbying and door opening. Our ‘human-in-the-loop’ CS teams also work with consultants looking to equip their teams with better, faster context.

Got more questions?

Talk to us